Market Outlook · What Will 2015 Bring for Pu-erh Tea?

This market outlook consider…

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This market outlook considers how greater transparency between tea mountains and consumers was changing Pu-erh in 2015. Easier access to origin and raw-material prices made exaggerated margins harder to sustain and encouraged merchants to find more credible forms of value. The article anticipates a market shaped by clearer information, more rational purchasing and stronger attention to real product quality.

Translated and edited from the official Keyixing news archive.